I contacted a friend at the Anne Frank House in Amsterdam and alerted him about the agency that has named one of its rentals the "Anne Frank Apartment" and advertises it with the slogan "Live like Anne Frank...." (I posted on this yesterday.)
My friend has informed me that the Anne Frank Foundation will be taking some sort of action. The name "Anne Frank" is in fact registered legally to the Foundation, precisely to prevent it from being used for commercial or touristic exploitation.
"The Foundation is the legal owner of the name Anne Frank," he said. "No-one can use it without our permission." Otherwise, he added, "we would have the whole neighborhood filled with Anne Frank cafes and the like..."
(The Foundation does give permission for the use of the name for Anne Frank schools and similar institutions -- and in the past it has been locked in controversy over other use of Anne's name or writings -- earlier this year, for example, over a Spanish musical based on Anne's diary. The Foundation supported the musical, but the Swiss-based Anne Frank Fonds, established by Anne's father in 1963 and the copyright holder of the diary itself, opposed it. )